Post by account_disabled on Feb 17, 2024 0:58:07 GMT -5
From its beginnings, its founders knew very well what their consumers needed from their products, Philip Knight being an athlete and Bill Bowerman his coach. And a brand that remains so fresh over the years must have a fairly extensive market study. And it is for this same reason that Nike knows how to connect with its audience. Additionally, Nike is constantly adding value to its brand. For example, Nike understood that athletes often listen to music on their mobile devices while exercising. So in 2010 he created an iPhone app in which users could measure their performance and share progress on social networks.
Currently, it has two applications: Nike Run Club and Nike Training Club Mauritius Email List in which you can track your training and receive guides from the Nike community. 4. Innovation Another key aspect of Nike has been its innovation. In 1979 it introduced padding in its footwear; In 1987 he launched the Air Max in which the shoes included two bags of compressed air to absorb the impact during jumps and walks. In 2006 he created the Nike + iPod Sports Kid so runners could measure their distance and speed. Its marketing strategy is to offer a complete experience to athletes with its sporting goods. 5. Storytelling Nike is an example of the power of Storytelling: it always tells a story of personal improvement and sporting empowerment.
Users identify with Nike and want to be part of its family. Regardless of whether they are athletes or not. So much so, that it has thousands of fans around the world who only consume sports items from the brand. 6. how to use segmentation very well within its marketing strategy. Even though its target audience is athletes, the brand knows very well that within the sports world there is an entire universe. For this reason, Nike addresses each sport in a particular way so that its campaigns are more directive and effective: Nike Football. Nike Basketball. Nike Tennis. Nike Snowboarding. Nike SB (Skateboarding).