Post by account_disabled on Feb 15, 2024 6:42:45 GMT -5
(i.e. DAU, hereinafter referred to as “daily active”) exceeded Kuaishou; in 2020, Douyin’s daily active users also exceeded Kuaishou’s average daily usage time. Kuaishou, which was being chased by Douyin, also took the idea of CCTV Spring Festival Gala, trying to alleviate traffic anxiety by copying the success of Tencent and Alibaba in the Spring Festival Gala. In 2020, Kuaishou defeated Alibaba, Tencent,
Byte and other major companies and smashed 1 billion UK Phone Number List yuan in red envelopes. It was the first Internet company to become the "Exclusive Interactive Partner of the Spring Festival Gala" after the three giants BAT. But the results were not as optimistic as expected. First of all, with the development of video platforms, the ratings of the Spring Festival Gala have declined significantly starting from 2020.
From 2020 to 2023, they have remained at around 20%. Secondly, rate has also become a thorny issue. Even with 30 years of accumulation, the Spring Festival Gala is still very popular, but after the influx of new traffic, APPs of different categories may not be able to retain it. During the 2020 Spring Festival Gala, Kuaishou’s active users on that day soared to 282 million, but as time went by, the decline was very obvious
Byte and other major companies and smashed 1 billion UK Phone Number List yuan in red envelopes. It was the first Internet company to become the "Exclusive Interactive Partner of the Spring Festival Gala" after the three giants BAT. But the results were not as optimistic as expected. First of all, with the development of video platforms, the ratings of the Spring Festival Gala have declined significantly starting from 2020.
From 2020 to 2023, they have remained at around 20%. Secondly, rate has also become a thorny issue. Even with 30 years of accumulation, the Spring Festival Gala is still very popular, but after the influx of new traffic, APPs of different categories may not be able to retain it. During the 2020 Spring Festival Gala, Kuaishou’s active users on that day soared to 282 million, but as time went by, the decline was very obvious