Post by nojime4575 on Feb 15, 2024 1:23:11 GMT -5
Say what their emotions are, what buttons to touch, what needs to respond to, as well as their habits, desires, fears and dreams. Once this research has been done, we will be able to make a detailed description of the person we are addressing and build tailor-made content based on real needs. Methodologies for content creation Once the niche and target have been identified, the content can be created. Meera Kothand identifies the EOG methodology: Expert, Offer, Goal to structure effective content that allows us to achieve our goal.
The first point requires us to become and show ourselves as experts in a certain field, offering valuable content that also leads the reader to become an expert in a specific category, naturally this will never happen India Phone Number List through a single article and this brings us to the second point . The need to delve deeper into a theme and therefore structure content in the form of categories and sub-categories . For example, in a blog that talks about weddings, you can create various categories such as "preparation, the big day, or the "honeymoon.
Within the preparation category there may be other sub-categories such as clothing, the location for the ceremony and reception, decorations and so on. Each subcategory answers readers' questions and problems. By publishing articles following the scheme of categories and sub-categories we would be able to present ourselves as experts on the topics covered and effectively provide a service to the reader. When I have the macro contents I have to identify the objectives I want to achieve and structure the reader's journey accordingly to take him from his status as a simple user to that of a fan and finally to that of a consumer.
The first point requires us to become and show ourselves as experts in a certain field, offering valuable content that also leads the reader to become an expert in a specific category, naturally this will never happen India Phone Number List through a single article and this brings us to the second point . The need to delve deeper into a theme and therefore structure content in the form of categories and sub-categories . For example, in a blog that talks about weddings, you can create various categories such as "preparation, the big day, or the "honeymoon.
Within the preparation category there may be other sub-categories such as clothing, the location for the ceremony and reception, decorations and so on. Each subcategory answers readers' questions and problems. By publishing articles following the scheme of categories and sub-categories we would be able to present ourselves as experts on the topics covered and effectively provide a service to the reader. When I have the macro contents I have to identify the objectives I want to achieve and structure the reader's journey accordingly to take him from his status as a simple user to that of a fan and finally to that of a consumer.