Post by rakib1 on Feb 14, 2024 23:55:52 GMT -5
Traffic to an account in a smart campaign is 8% higher - 57% versus 49% for a regular one. And the cost per click decreased by 0.07 UAH: Ratio of smart shopping campaign traffic to account Ratio of smart shopping campaign traffic to account As you remember, the benchmark for our result was return on investment in advertising. This figure for a regular shopping campaign was 1034%, and for a smart campaign it was 1220%. This means that a smart shopping campaign generated more traffic, w
hich turned out to be cheaper in cost. But at the same time, the average order value fell USA Phone Number List by 13.75% from the value in the previous shopping campaign. Comparison of of Ecommerce Shopping Campaigns It would seem: it’s okay, the main thing is that income has increased. But not everything is so simple. Another factor that cannot be ignored is how dynamic remarketing works when combined with a smart shopping campaign. How a Smart Shopping Campaign Impacts Dynamic
Remarketing Anyone who has run a Smart Shopping campaign has noticed that it takes a significant amount of traffic away from dynamic remarketing. After all, in essence, a smart shopping campaign is a combination of a regular shopping campaign and dynamic remarketing. The screenshot shows that dynamic remarketing traffic dropped by 5,031 sessions (65% less).
hich turned out to be cheaper in cost. But at the same time, the average order value fell USA Phone Number List by 13.75% from the value in the previous shopping campaign. Comparison of of Ecommerce Shopping Campaigns It would seem: it’s okay, the main thing is that income has increased. But not everything is so simple. Another factor that cannot be ignored is how dynamic remarketing works when combined with a smart shopping campaign. How a Smart Shopping Campaign Impacts Dynamic
Remarketing Anyone who has run a Smart Shopping campaign has noticed that it takes a significant amount of traffic away from dynamic remarketing. After all, in essence, a smart shopping campaign is a combination of a regular shopping campaign and dynamic remarketing. The screenshot shows that dynamic remarketing traffic dropped by 5,031 sessions (65% less).