Post by account_disabled on Feb 18, 2024 0:32:31 GMT -5
To make the most of micro-moments, marketers should: Identify moments when consumers want to buy Identify and measure other moments that matter Make sure they are there when the consumer needs them Create relevant content around these moments Make it as easy as possible for consumers to find information and convert it. B2B Marketing Trend 5 2021: Chatbots 82% of consumers today expect an immediate response to sales or marketing questions. However, for many companies, it is impossible, or at least impractical, to have an employee physically present to answer all of these questions. Chatbots are an effective solution to keep up with this demand, as 40% of consumers don't care whether a chatbot or a real human helps them, as long as they get the help they need.
Chatbots are programmed to respond to users and can respond differently to messages depending on the keywords contained in the query. Some even use machine learning to adapt their answers and find the right answer. Considering Mobile Phone Number that more than half of all customers now prefer to talk to someone online rather than calling a business, live chat options are really starting to take off and are expected to grow by up to 87% in the next 12 to 18 months. Chatbots are an effective means of managing this change and have been proven to improve customer service, manage post-sales relationships through offering post-sales support, and build brand value through the rapid and effective distribution of communications.
They are also invaluable in collecting data for an organization, as they collect more data and insights for your company with every customer interaction. This data can be applied to improve future marketing campaigns. Chatbots are especially useful for B2B companies where compliance is key. As chatbots are pre-programmed with information, they will always provide an approved response that complies with current and relevant legislation and procedures. This reduces the possibility of human error in providing accurate and up-to-date information to a customer or prospect. B2B Marketing Trend 5 2021: Predictive Analytics Predictive analytics is a category of data analytics aimed at making predictions and analysis techniques, such as statistical modeling and machine learning.