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Post by mdsaikwat03 on Feb 15, 2024 5:05:01 GMT -5
There was a blackout period for brand sponsorship posting about two weeks before the Olympics, and two weeks after. But the wide audiences these athletes have can make partnership deals worth it for brands, in spite of the regulations. Customers. Pro: Relatable Con: Limited influence Paid social endorsements from customers may be the new wave of the customer testimonial, McKeown said. This can make a big impact — especially on TikTok. Just ask Trinidad Sandoval. In August 2021, Sandoval posted a video Switzerland Phone Number List of herself using Peter Thomas Roth eye cream. Sandoval wasn’t famous before she posted the video. In fact, she thought TikTok was like Facebook, and only her friends or subscribers would see the eye cream review. and the eye cream sold out in stores across the country, Glossy reported. Sandoval herself gained roughly 100,000 followers. It’s not traditional influencer marketing since Sandoval wasn’t paid by Peter Thomas Roth to post the original review that went viral, but the company later compensated her for the post. This is increasingly popular. In fact, McKeown himself was recently asked to partner with a haircare company after he posted a positive review of their product. He said yes. 7 questions to ask before partnering with an influencer Before jumping into an influencer partnership, our panel of experts recommended asking yourself seven questions to figure out what type of influencer to partner with and what type of engagement to pursue.
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