Post by nojime4575 on Feb 15, 2024 2:11:46 GMT -5
Association (mental associations made by consumers when talking about a brand) and brand loyalty / advocacy (loyalty to the brand). According to the CMI , the majority of companies operating in B2C give much more importance to brand awareness and therefore to loyalty and engagement ; B2B companies instead give importance to lead generation (contact recruitment) and therefore to sales. It is very important to ensure that all content marketing operations are well aligned with the distribution channels, and that it is very simple for the user to reach the purchasing stage of the product.
2. AUDIENCE MAPPING : who are your customers? What are their wishes? Once the objectives have been defined, it is time to select the audience you want to address: the target. This will help us to better Thailand Phone Number List create content which in turn will contribute to the success of storytelling , i.e. the story of the brand or its products, so as to work on awareness and then follow all the stages of the funnel, up to sales. ( See our article on the Purchase Funnel ) Harvard professor Douglas Holt recommends focusing on certain topics that are interesting to those who belong to certain subcultures and are inclined to gather in communities distributing the content they are interested in.
By studying these communities, interesting ideas can be drawn for the creation of content to be produced, useful for the creation of storytelling. We must also take into consideration who is part of these communities, in fact many of the activists in these communities are often real influencers who can help the brand share content and thus increase its notoriety. Once you have selected the audience you want to address, it is a good idea to understand what their problems or desires are, so as to be able to create ad-hoc content. 3. CONTENT DESIGN AND PLANNING : What is the theme of the content?
2. AUDIENCE MAPPING : who are your customers? What are their wishes? Once the objectives have been defined, it is time to select the audience you want to address: the target. This will help us to better Thailand Phone Number List create content which in turn will contribute to the success of storytelling , i.e. the story of the brand or its products, so as to work on awareness and then follow all the stages of the funnel, up to sales. ( See our article on the Purchase Funnel ) Harvard professor Douglas Holt recommends focusing on certain topics that are interesting to those who belong to certain subcultures and are inclined to gather in communities distributing the content they are interested in.
By studying these communities, interesting ideas can be drawn for the creation of content to be produced, useful for the creation of storytelling. We must also take into consideration who is part of these communities, in fact many of the activists in these communities are often real influencers who can help the brand share content and thus increase its notoriety. Once you have selected the audience you want to address, it is a good idea to understand what their problems or desires are, so as to be able to create ad-hoc content. 3. CONTENT DESIGN AND PLANNING : What is the theme of the content?